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Where Americans Plan to go in 2016

According to our recent survey, almost two thirds of Americans won’t go abroad for vacation this year, and those who do will be staying close to home. So what does tempt Americans to go beyond these borders? Do women budget better than men for travel? And does where you’re from affect what you do on vacation?

Think you’re more cultured than a Southerner?

Find out which regions travel more, where they spend their money and what motivates them to leave home.

She budgets and participates; he spends and eats

Who’s stricter with vacation budgets and what does the money go on? Find out how the genders compare on money and destination decisions.

Which part of the USA will most foreign vacations start from?

Which Americans have
the biggest travel plans?

With 66% of Americans not even planning to travel abroad in 2016, do we play it safe with our vacation plans?

Planning to vacation abroad in 2016: Men vs Women

There’s a battle of the sexes when it comes to vacations abroad, with just under a third of men planning a trip in 2016 vs 22% of women who will travel.

Planning to vacation abroad in 2016: The Regions

Those on the West Coast are more likely to travel further afield on their vacation, with 29% planning a trip abroad in 2016.

Where do Americans go on vacation?

City breaks vs
beach escapes

If you and your partner always disagree on where to go on vacation, you’re not alone. Find out which are the nation’s favorite vacation spots, and where preferences diverge.

Most popular destinations for US citizens in 2016

American’s favorite vacation destinations are also the closest – with Mexico, the Caribbean and Canada topping the list. The UK is fourth followed by Italy.

Most popular destinations by region

Lure of the sun? Southerners and those from the North East are headed to the Caribbean, while those out West prefer Mexico or the UK.

Most popular destinations by gender

American women want Caribbean sun or Continental glamour, while Mexico and Canada come in top for men

Food or culture?

Do poolside loungers
beat culture vultures?

Americans just want to zone out on vacation, with almost half of the younger generation looking for a break from their jobs. Find out what people are looking to get out of their time abroad.

The top reasons for your trip by age group

Looking for love? 17% of 35-54 year olds are hoping to find Mr or Mrs Right on their vacation, while the majority of 18-34 year olds are culture vultures when it comes to making travel plans.

The top reasons for your trip by region

Those in the Northeast are in most need of some R&R than the rest of America, with 83% admitting they take a vacation primarily to unwind and de-stress.

How do American travelers take money on vacation?

Dollar rules?

Over 60% of Americans won't use local currencies at all on their trips. Find out just how they'll pay for vacation treats.

How we pay on vacation

More than half of US travelers will put vacation expenses on their credit cards, with over 60% not planning to use local currencies at all.

How much money we take

Most Americans plan to spend $500-$1000 on their trip, although nearly 10% admit to leaving budgets flexible.

Who still uses traveler's checks by age group

Over 10% of Americans still use traveler’s checks on trips outside of the US, less than half the number who use debit cards.

Who still uses traveler's checks by region

Southerners are most likely to use traveler’s checks abroad, at almost 20%, while less than 10% of Americans from the West will do the same.

Do Americans save for vacation by cutting back on eating out?

Cutting out restaurants
at home for spending abroad

Do you skimp on eating out back home so you can blow your budget on vacation food? Understand the gastronomic priorities of Americans abroad.

Sacrifice eating out to save for vacation spend

People from the Northeast and the West are most likely to cut back on eating out back home in order to boost their vacation budget.

Majority of vacation spend on food

Those from the Northeast and the West also expect to spend the most on food and drink while they’re away.

Cutting back on booze to save for their vacation

Those from the Northeast and Midwest are most likely to cut back on alcohol back home in order to save up for a vacation.

Cut out the dinner dates to save for their vacation

When it comes to savings, almost 20% of American men will spend less on dates to save up for a vacation. Fewer women say they’ll sacrifice this part of their lifestyle.

Do American spend on food or culture when abroad?

Do you save your dollars
for munchies – or museums?

Women value culture on vacation, while men prefer to splurge on meals. See how Americans spend their vacation budget.

What we spend it on

Food and drink are by far the most popular things for Americans to spend their vacation money on. Those in the Midwest seem the most culturally savvy, as they’re more likely to check out historical landmarks.

Vacation spend: food vs culture

Women are almost twice as likely as men to spend money visiting historic landmarks.

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You Gov logo Survey data from

Total sample size was 2,262 adults. Fieldwork was undertaken in October 2015 and the figures have been weighted and are representative of all US adults aged 18+.

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Which part of the USA will most foreign vacations start from? Where do Americans go on vacation? Food or culture? How do American travelers take money on vacation? Do Americans save for vacation by cutting back on eating out? Do American spend on food or culture when abroad?