Travelex United States
JONNY WILKINSON LAUNCHES A NEW CURRENCY – TRAVELEX’S TFIVER
Date: April 26, 2008
Travelex.co.uk is helping holiday makers at Heathrow’s Terminal 5 get the Bank holiday weekend off to a good start with a free fiver.
The foreign exchange specialist has teamed up with brand ambassador, Jonny Wilkinson, to give away a commemorative note at the terminal. Known as the Tfiver, the limited edition voucher, which features the rugby legend’s face, has a value of £5 sterling and is redeemable at shops within Heathrow’s Terminal 5.
The arrival of Jonny Wilkinson on a ‘fiver’ sees the star of England rugby join a list of distinguished parliamentary leaders, historians and scientists, whose images have all been emblazoned on bank notes.Jonny Wilkinson was selected as the face of the Tfiver due to his record- breaking international points tally, which now places him as the best ever points scorer in international rugby history. Like Jonny, Travelex.co.uk is also the best when it comes to price. Travelex.co.uk's online Price Promise guarantees customers the best price in the UK on their travel money or they will refund the difference.
Travelex’s exclusive Tfiver will be given free to holiday makers exchanging currency at any of Travelex’s nine newly designed shops from 29th April for one week only. The Tfiver will be redeemable at a number of retailers within the terminal, including Dixons, PC World, ADD and Tie Rack, although rugby fans may choose to keep the note as a collector’s item. Travelex's customers pre-ordering their currency online at Travelex.co.uk will also receive a complimentary Tfiver and it will be ready for them to pick up along with their holiday cash when flying out of T5.
Jonny Wilkinson, official Travelex ambassador, commented: ‘I’m really honoured to be the face of the Tfiver. I think it’s a great way for loyal customers of Travelex to be rewarded with a bonus fiver in their pocket before they head off on their holidays.’’
Anthony Hudson, Director of Retail, Travelex.co.uk added: ‘Jonny Wilkinson is the perfect ambassador to launch the Tfiver and help us celebrate the opening of our nine new exchange outlets within T5 designed to give customers the optimum service experience. Customers can also take advantage of our online price promise and pre-order their currency commission free at travelex.co.uk and we will guarantee the best rate or their money back.”
Visit www.travelex.co.uk to view a sample Tfiver - available whilst stocks last
For best price foreign exchange or to track currency rates, visit www.travelex.co.uk
NOTES TO EDITORS
Case study available for interview or comment.
Kat McGettigan or Nathan Kemp
Kat.McGettigan@talkpr.com or Nathank@talkpr.com
020 7544 3804 /0207 543 4670
07863159494 / 07766977318
About Travelex:
Travelex is the world's largest foreign exchange specialist with over 700 retail branches and 16,000 business customers. There are retail branches at key airport, seaport and rail locations, in addition to tourist and business centres around the world. Over 40% of travellers and 1.5 billion passengers pass through airports at which the business operates including the major gateways at London, New York, Hong Kong, Frankfurt and Sydney.
Travelex is also the world's largest non-bank provider of international payment services, providing integrated payment solutions for businesses. The group is also one of the world's leading providers of outsourced travel money to banks, travel agencies and other financial institutions and one of the world's oldest issuers of Travellers Cheques.