Travelex Supports National Theatre Live
Travelex brands itself through international support of 'NT Live'
New York NY - September 18th 2009. Travelex, a leader in international payments and foreign currency exchange, for global travel and business, is the international supporter of the National Theatre’s (UK) bold pilot season foray into satellite transmission of their live stage performances filmed in high definition, called “NT Live”. Having premiered in June, delivering the broadcast of Phèdre to 50,000 people worldwide with rave reviews, NT Live brings William Shakespeare’s “All’s Well That Ends Well” to audiences on October 1st. Due to the highly positive response to this unique experience from the public and media—“remarkable” and “stunning”—this next performance will be shown in at least double the number of U.S. markets.
Travelex’s consistent, key support of the arts—providing value and service—through emerging opportunities and technologies, strongly aligns with Travelex’s business mission to consistently pursue
new methods in easing transactions for consumers or business-to-business.
The broadcast is of the highly acclaimed production of All’s Well That Ends Well directed by Marianne Elliott, written by William Shakespeare. While the first broadcast outing, Phedre, was a success, the process is still experimental, with every play having its unique challenges, such as a different theater setting (the National’s largest, the Olivier, with open stage and fan-shaped auditorium), new cast, and in this case, how will Shakespeare transmit.